Color + Context - Elements of Design

CONTEXTUALISM: The general idea that the nature of things can only be described or known in relations to (by comparing them with) other things or contexts.  To follow, things may change in appearance when they are extracted from one environment and displaced to another.

When presented with a new design project the importance of context is irrefutable.  Starting a project with a color scheme without any context can be distracting and unproductive as the color scheme may not relate to the context of the project.  Starting a project with visual context and narrative is primary when creating a design with purpose.  The introduction of color in design is what reinforces the the design project goal.

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