Window - Seeing Design In A New Light

Window: an opening in the wall or roof of a building or vehicle that is fitted with glass or other transparent material in a frame to admit light or air and allow people to see out or in.
 

Looking out of a window and looking into a window generate different feelings.  Looking out of a window provides a feeling of dominance of the interior space you are in.  Looking into a window is to look in on something personal of someone else's or your own.  You see an outer perspective through a window which leads to something personal.  A window for others to intentially look through can generate an immediate varied perspective depending on what the window in framing.  Offering a window for potential customers to view a brand or a business is essential in creating a representative design.  How and what you frame with that window dictates the presence of the brand.

Identifying the Elements

Break it down.  All things are made up of elements, so is design.  Design is made up of multiple elements, some designs have more elements than others.  Look at a design that you really love.  Now identify the elements of that design.  What types of lines are being used, what colors, how are the elements organized in the space, what and where is the focal point, what elements support that point to make it the focal point?  Identify what you like about a design or what elements a client likes in design to incorporate these key elements of your next creation.

Studio Joie De V

Studio Joie De V, bringing an upbeat approach to classical pilates.  Calle Bonita Studios (CBS) is excited to present Studio Joie De V's re-vamped website.  CBS created the web design in collaboration with Allison Howie, owner of Studio Joie De V.  Allison's light filled studio is an amazing space to clear your mind and get to work on the Pilates reformer.  With Allison's clear vision and clean esthetic, CBS was able to create a website that introduces the peaceful space before actually stepping foot into the studio.  Visit www.studiojoiedev.com for more information and to sign up for a class with Allison.

Word Flow Yoga

Word Flow Yoga, and inspired space for movers and shakers to share words, movement, and community.  Curated by the amazingly talented Cat Walker, Word Flow Yoga is la lifestyle blog that will no doubt inspire us to live a more practiced life in more ways than just yoga.  Calle Bonita Studios is so proud to have collaborated with Word Flow Yoga on their logo, and to provide a unique esthetic to convey Word Flow Yoga's fresh and encouraging voice.

FORM

A shape, a body, a mold, a mode; form.  Form, as a noun, is based on the outer line of a form.  When a form is translated into a three-dimensional shape, shadow and highlights appear creating visual interest.  When a form is translated in two-dimensional, shadow and highlights must be created to add visual interest.  When form is thought of in such a minimalist way, the objects arounds us can take on new meaning.  Letting form take the foreground can be just as interesting as form being the vessel for shadow and light.

IMPRESSIONS

Impressions: A strong effect produced on the intellect, feeling, conscience, etc.

Working in clay is a humbling reminder of how easy it is to make an impression.  It is also a reminder of the amount of skill it takes to create the desired impression.  Physical impressions are on almost every surface that we interact with: the grout lines in the floor we are standing on, the texture of the walls, the tread on the tires that take us from place to place.  Some of these impressions are more functional than decorative, but they all started by altering an object/surface/idea that was flat and non-descript.

THE NOT SO CIRCLE OF DESIGN

The process of design is so varied from person to person, is there a fundamental process to design?  Like life, is there a circle of design?  

Being creative is called a number of things, a skill, a gift, a character trait, ect. For each person the process of being creative cannot be the same, just as the act of being creative is just a varied.  Even the end result is varied in the creative world.  A logical thought is that the goal of all design is a complete or finished project.  Although, for many creatives the process of exercising a creative thought is the goal.  Not all processes must make universal sense, but they must make us critically evaluate the results, whatever they may be.

BONNIE ESTATES

Logo and label for small production winery.  Calle Bonita Studios created the Bonnie Estates logo and wine label with a modern and playful feel to attract the millennial wine enthusiast.

LookUp

Research.  Research.  Research.  To create with intent, you must have done some research on the subject matter or medium in which you are creating.  Sure creating with no purpose can be freeing and in the moment, but will that work have the lasting impression that all great work does?  Research can only help develop a thought or an idea, so why not use research to develop design too?

DUALITY

Duality:  the quality or state of having two parts.

Duality.  Is there a better time to talk about duality than mid-week?  Just like in human nature, duality is a constantly reoccurring element of design.  Even in early religious art, the theme of duality is a focal point.

Duality in art and design makes a statement.  Sparking conversation can be an effective strategy in branding.  Although, make sure you are sparking the right conversation with your statement.