A shape, a body, a mold, a mode; form. Form, as a noun, is based on the outer line of a form. When a form is translated into a three-dimensional shape, shadow and highlights appear creating visual interest. When a form is translated in two-dimensional, shadow and highlights must be created to add visual interest. When form is thought of in such a minimalist way, the objects arounds us can take on new meaning. Letting form take the foreground can be just as interesting as form being the vessel for shadow and light.
Logo and label for small production winery. Calle Bonita Studios created the Bonnie Estates logo and wine label with a modern and playful feel to attract the millennial wine enthusiast.
Duality: the quality or state of having two parts.
Duality. Is there a better time to talk about duality than mid-week? Just like in human nature, duality is a constantly reoccurring element of design. Even in early religious art, the theme of duality is a focal point.
Duality in art and design makes a statement. Sparking conversation can be an effective strategy in branding. Although, make sure you are sparking the right conversation with your statement.
Proximity Grouping: A special case of similarity grouping in which it is predicted that things which occur together in space will appear to belong together and those which are separated in space will appear to belong apart. It is grouping by similarity of location.
Contiguity Grouping: A special case of similarity grouping in which it is predicted that things which occur together in time will appear to belong together and those which occur at different times will appear to belong apart. It is grouping by similarity of occurrence in time.
Grouping is a vital tool in branding when trying to develop behavioral conditioning. When you have established behavioral conditioning, your customer knows what to expect from your brand; which can be anything from product attributes, brand mission, featured retailers, or brand values. The most successful brands have conditioned their customers to expectations.