Creating a wine label must check legal requirements and as well as aesthetic preferences
Congrats! You're starting on a new project, yahoo! Now put that energy in to planning and doing.
- Building a road map on how you are going to tackle any new project allows you to prioritize and later on better explain how you got to your final designs with your client.
- Documenting and saving appropriately. Remember, you eventually will be sharing your work with the client, who will eventually be sharing that information with other vendors, media, and customers so name and save your work appropriately.
- Each variation of your work submitted matter. Don't think that just because your first go at a new project was not approved for the final artwork that you wont reference the original version down the road. Do NOT delete or overwrite any submitted project version, you never know when it will be reference later on, and who wants redo their work.
- Enjoy the dialog. Listening and expanding to a current design is all part of the fun, challenge yourself to listen and engage in the dialog. Don't be afraid to ask questions!
- Finish with finesse. Be grateful for the opportunity to have had the chance to work on this new project. You probably learned a little something along the way and the client trusted you with their project.
I've missed you and all of my favorite natural colors. Every Fall the landscape changes and I am reminded why it's my favorite time of year. Visually it is my favorite time of year because the landscape has a burnt orange overlay extracting all of the ripeness of the earth, and each sunset is more incredible than the nights prior. Playing with rich deep tones and also the light and bright tones of the tall grasses and the clear morning sky bring a unique contrast to the season. Look outside and it's very probable you can create a new color chart with the tones you see from your window. Now go play in some leaves or something!
Great design don't always just pop out of nowhere. Mood boards cultivate ideas, and when trying to develop, nothing helps bridge the gap between the idea person and person who creates like a mood board can.
Mood Board Essentials :
1. Name - give your mood board a name that excites you about the project, and what it can become. If you start with a boring name, the project will be come boring.
2. The Hunt - Finding objects, colors, tones, language, lines, photography, filters, applications that inspire you for the project at hand. Specifically identify the aspects of these items which you would like to bring into your new project. The idea is not copy, but to use items from all aspects relating to the project to inspire you to create something new.
3. Edit - Once you have collected all of the elements which inspire this project, edit them. When you started hunting for inspiration, you may have been going in one direction but realized somewhere along the way there were better paths to take. So delete or separate all of the items that no longer belong in this project.
4. Implement - You may not use every idea that you found will on your inspirational journey. Actually, please don't use every aspect in your mood board all at once. Save some of the goodness that remains in your mood board for a rainy day, you never know when a few extra assets will need to be created.
Art has been used IN rituals for thousands of years. You probably have recognized art and design in your personal rituals. Rituals like going to a religious service, the mural you see on your daily commute, the design on your favorite coffee mug you use every morning. Even rituals like walking the dog, and the trusty Nike swoosh on the shoes you grab overtime to perform this ritual.
How often does art BECOME a ritual though? Incorporating a dose of creating can be incredibly rewarding. There may not be any monetary gains from a daily doodle, but it can be a great stress reliever or just a good daily laugh. A doodle a day, keeps the doctor at bay... I think that is how it goes.
At some point we all hit a wall. Solution: oxygen. I realize when I have hit a creative wall, when I realize I've gone around a design challenge and made it full circle to where I started. That is when I know, time to get some oxygen. It is incredible the amount of creativity and clarity that can come with taking a 5 minute walk outside, or just sitting outside for 5 minutes. Sometimes being so close to a project can cause you to lose a sense of your surroundings. Take a break, check in with the outside world and refocus for more productive design time.
Density - the degree of compactness of a substance in an outlined area.
Some websites have a lot to say; and they should be able to say all of the things they would like to say. When websites say too much, the page becomes too dense. When a website become too dense with text or graphics, the messaging can be too overwhelming for the viewer. Finding the balance of text, graphics, imagery, and blank space is tricky. That is why most businesses hire someone like me to create their website.
An easy rule to page density, is to create a small amount of copy which is rich in content. Catching the viewer's attention with a short "want to learn more" tone leads people to continue reading and learn about all which your business has to offer.
Mono - alone, single.
Monochrome - an art technique using different shades of a single color.
Being a single in a sea of complementary, analogous, and triadic can be lonely. There are benefits to being a single in this same sea though, it allows you to not be anchored to any other shades.
When starting branding and logo development sometimes being tied down to other shades limits your options from the get go. Staying monochrome for the beginning of branding development or even the entirety of brand development is simple but effective. When you start in monochrome you can analyze the nature of the essential design elements before you are swayed towards a certain design purely based on color attributes.
Sit, Stay, Rollover... or something like that.
The rollover action is all so popular in online advertising. A rollover is the action of a graphic changing when your mouse scrolls over the graphic.
If you actually took the time to count how many rollover actions you encounter in a day using the internet, you may be surprised. I was actually pretty shocked at how desensitized I've become to rollovers since I unconsciously encounter them so often online. Does that mean they're not affective?
Rollover's are still an affective way to grab attention, but creating a rollover that is unique is much more affective than a simple color change or copy change. As always though, the rollover that you create should still match the look and feel of the business that you are advertising for. If it makes more sense not to have a rollover graphic in an online ad, that ad would probably be avant-garde at this point.
Stacking elements is a powerful tool in illustration and in typography. To use stacking as a tool, you must put the emphasis on the right element and then work around it. Identify the key word, message, letter or icon first. Building around a central point helps bring attention to the intended element. If too many elements are emphasized the overall message and intent can be lost in a sea of Jenga! like text or elements.
When do you breathe best? Is it when you are in a crowed subway station or when you are out on a mountain top? The answer usually is out on a mountain top. Graphic design elements work in similar ways.
Letting a graphic element breathe, means to allow enough white space around the entire element to make the element stand out on it's own. Information is interpreted best when there isn't too many alternative elements distracting from the main messaging. Take a breath, it's okay to not fill the blank space and let the focal point breathe.
Think little picture, I mean really little picture, the tiniest picture, a picture made for ants, then you have reached the size of a pixel. Now that you have gotten that small and focused, now obsess over each pixel in a 5000 x 5000 pixel image. With bloodshot eyes, you just start banging your head against the wall. Then you soon out and realize you've been working in the wrong layer of the image. You have officially now driven yourself crazy.
Zoom out, plan, and check you layers! Do all of these actions before you dive into the tiny world of pixel obsession.
Putting your best foot forward and setting the stage for your hard work. Presenting something personal like your artwork can be very nerve wrecking. I usually break out in a full body sweat, unfortunate but true. I start talking fast and with my hands, when really all of my attention should be on the body of the work I'm presenting. Setting the stage when presenting your artwork helps both you and the client walk through your creative process to the final artwork. Don't sell you or your work short by not allowing enough time to explain your process, sometimes it leads to an easy approval.
Go up. The eye doesn't always have to go left to right, it can also go up. Adding variety to the direction we expect to view characters can add the visual intrigue it takes to capture a new customer. Upwards and onwards...
After a few years your brand identity may be feeling a little tired. The original ideas and concepts that you started with change over time and so should your brand identity. Keeping your brand identity fresh reflects how your brand is changing and growing. Viewers or customers expect to see references to your original ideas and concepts, but by keeping your brand identity updated they will know you value growth and hopefully they will want to continue to grow with you.
Light/dark, rough/smooth, thin/fat, why are we so attracted to contrast? Contrast draws us in and makes us compare. Contrast can bring out the best in a design or the worst depending on how it is executed. Evaluating how contrast can pull the eye in or define the space allows contrast to be an asset to the final design.
Sometimes there’s nothing wrong with being wild. Harnessing wildness into a cohesive thought is so tough, so embrace it and create! Wildness gives us an outlet to express the energy that isn’t used or exercised in day-to-day life. So create & stay wild.
The poppies are almost out in full bloom, the lupines are sprinkled about and color is all that I see. Currently, I am completely in awe of the amount of vibrant colors surrounding me. I have realized this seasonal transformation is a surprise to me because I have been in a city for the last 3 years of the flourishing spring season. I hope the realization of spring and the new beginnings never grow old.
I can’t tell you how many times shadow has “messed up” one of my photos. Shadow can be a thorn in your side given the wrong direction of the lighting. On the opposite side of the spectrum, shadow can add life and placement to a static image. Dealing with shadow is a true skill. Ask any professional photographer and they will know exactly what to do to make shadow an asset and not the enemy. Embrace and learn, know I still am.
Presence, a sometimes painstaking task, can be the key to unlocking your creativity. More than ever, our attention is pulled in difference directions by the multiple forms of communication and ways we receive information. All of this clutter can make being present in your current location, work, task, exercise regimen seem almost impossible. Isolating yourself from these distractions can open new opportunities for clear thought and creative exploration. Go ahead, leave your cell phone at home and be present with only your thoughts for awhile.