Living in Santa Barbara County has many benefits. One yearly reminder of just how beautiful living on the Central Coast is, is Fiesta. Color fill the flag lined State street, and muti-colored confetti seams to rain from the balconies above. It is a time to remember Santa Barbara's heritage and also to embrace the people and cultures which settled the Central Coast. Dancing, costumes, food, art and craft are all on display and it's time to party. The vibrant colors that fill the streets are my personal favorite part about Fiesta. The amount of color everywhere just makes me smile, and I'm not alone in this feeling. Showcasing vibrant colors actually makes people genuinely happy. The evidence is right on the street. I think this is why color is my favorite part of fiesta, people are just happier. Viva La Fiesta!
Stacking elements is a powerful tool in illustration and in typography. To use stacking as a tool, you must put the emphasis on the right element and then work around it. Identify the key word, message, letter or icon first. Building around a central point helps bring attention to the intended element. If too many elements are emphasized the overall message and intent can be lost in a sea of Jenga! like text or elements.
When do you breathe best? Is it when you are in a crowed subway station or when you are out on a mountain top? The answer usually is out on a mountain top. Graphic design elements work in similar ways.
Letting a graphic element breathe, means to allow enough white space around the entire element to make the element stand out on it's own. Information is interpreted best when there isn't too many alternative elements distracting from the main messaging. Take a breath, it's okay to not fill the blank space and let the focal point breathe.
After a few years your brand identity may be feeling a little tired. The original ideas and concepts that you started with change over time and so should your brand identity. Keeping your brand identity fresh reflects how your brand is changing and growing. Viewers or customers expect to see references to your original ideas and concepts, but by keeping your brand identity updated they will know you value growth and hopefully they will want to continue to grow with you.
Sometimes there’s nothing wrong with being wild. Harnessing wildness into a cohesive thought is so tough, so embrace it and create! Wildness gives us an outlet to express the energy that isn’t used or exercised in day-to-day life. So create & stay wild.
The poppies are almost out in full bloom, the lupines are sprinkled about and color is all that I see. Currently, I am completely in awe of the amount of vibrant colors surrounding me. I have realized this seasonal transformation is a surprise to me because I have been in a city for the last 3 years of the flourishing spring season. I hope the realization of spring and the new beginnings never grow old.
Presence, a sometimes painstaking task, can be the key to unlocking your creativity. More than ever, our attention is pulled in difference directions by the multiple forms of communication and ways we receive information. All of this clutter can make being present in your current location, work, task, exercise regimen seem almost impossible. Isolating yourself from these distractions can open new opportunities for clear thought and creative exploration. Go ahead, leave your cell phone at home and be present with only your thoughts for awhile.
Repetition: the recurrence of an action or event.
Repetition, in design, can have a varied effect. When large objects are repeated it can be shocking... like Stone Hendge shocking. Small objects repeated make the eye look for a pattern, for instance in tile work. In architecture, repetition is often present and unnoticed when the pattern created by the repetition is traditional to our culture. When traveling to a different culture, vivid new patterns appear in every surface. Searching for repetition when you travel to another culture can offer insight into a cultures history, religion, and people.