Leann Scoba

Support Public Art

Have you ever gone to a large city and noticed the amount of sculptures, gardens, and murals there are?  Why is all of this great public art in large cities?  It might be that large cities have a budget for public arts, and they have a large platform that many tourists and visitors pass by and view.  Public Art is an important feature in all communities though, it can bring people together or just start conversation.  Smaller cities and towns need the effects of public art just as much a large cities, so why is there less public art in smaller communities?  Rally behind your local public arts projects and embrace the beauty and conversation that will follow.

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A shape, a body, a mold, a mode; form.  Form, as a noun, is based on the outer line of a form.  When a form is translated into a three-dimensional shape, shadow and highlights appear creating visual interest.  When a form is translated in two-dimensional, shadow and highlights must be created to add visual interest.  When form is thought of in such a minimalist way, the objects arounds us can take on new meaning.  Letting form take the foreground can be just as interesting as form being the vessel for shadow and light.

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Impressions: A strong effect produced on the intellect, feeling, conscience, etc.

Working in clay is a humbling reminder of how easy it is to make an impression.  It is also a reminder of the amount of skill it takes to create the desired impression.  Physical impressions are on almost every surface that we interact with: the grout lines in the floor we are standing on, the texture of the walls, the tread on the tires that take us from place to place.  Some of these impressions are more functional than decorative, but they all started by altering an object/surface/idea that was flat and non-descript.

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Logo and label for small production winery.  Calle Bonita Studios created the Bonnie Estates logo and wine label with a modern and playful feel to attract the millennial wine enthusiast.

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Research.  Research.  Research.  To create with intent, you must have done some research on the subject matter or medium in which you are creating.  Sure creating with no purpose can be freeing and in the moment, but will that work have the lasting impression that all great work does?  Research can only help develop a thought or an idea, so why not use research to develop design too?

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Duality:  the quality or state of having two parts.

Duality.  Is there a better time to talk about duality than mid-week?  Just like in human nature, duality is a constantly reoccurring element of design.  Even in early religious art, the theme of duality is a focal point.

Duality in art and design makes a statement.  Sparking conversation can be an effective strategy in branding.  Although, make sure you are sparking the right conversation with your statement.

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Mesita, meaning little table in Spanish.  This young, small scale, vineyard creates beauty by cultivating less than desirable soil to work for their vines. 

Logo and wine label created by Calle Bonita Studios.

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Symmetry:  the quality of being made up of exactly similar parts facing each other or around an axis.

When something looks visually pleasing there is often a level of symmetry involved.  Perfect symmetry though, can confuse the eye.  Adding a focal point to direct the eye is essential if there is an element of focus that should be created.  Symmetry can also be lost if there is no object to focus on.  Don’t let perfect symmetry take over the image.  Let symmetry contribute to the overall goal, but not be the leading scorer.

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Developing a clear vision can be a challenge for both designer and client.  Some clients can come to you with a clear vision.  You have two options then, create exactly that vision or create a version of their vision developed beyond their expectation.  In the end it’s up to the client to choose their vision for their brand, but showing a few options can never hurt.

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Pattern Me Pretty

Pattern: The composition of structural features such as color, line, texture, and shape.

Patterns are everywhere.  I mean everywhere!  Patterns can be composed, in nature, in science, in mathematics, in poems, and even in negative space.  There are so many possible inspirations for developing a pattern.  Where to start?!  My processes stars by deciding if the pattern will be a primary pattern or a secondary pattern.  My next step is letting my creativity run wild with inspiration while keeping the project objective in prospective.

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Goals: A desired result achieved by implementing a plan to reach a final objective.

What is the goal of your current design project?  The answer should come easily, but often it doesn't.  Design goals are often multi-faceted.  We can create work that solves on goal, but does it create problems in the larger picture?  Broadening your focus and critically solving each design challenge with the larger context in prospective, will save time and money.

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People have defined creativity before.  Is creativity as easily defined as we may think?  No.  The act of being creative is as diverse as every person who has had a creative thought.  There is an infinite number of mediums to express creativity, so play.  Play to create.  Creativity is not madness.  Madness is not fulfilling creativity.

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Perspective:  Any method by which a three-dimensional space is represented on a flat surface.  Linear, aerial (or atmospheric), isometric, cabinet, and reverse perspective are most commonly used.

The air that we see in the paintings of the old masters is never the air that we breathe. - Edgar Degas

Having perspective in visual design, is creating visual context for the viewer.  By creating the appropriate perspective you are able to depict a scene with greater realism, and hopefully creating more than just a visual experience.  When an artist has the ability to create great perspective the viewer can ofter feel drawn or pulled in to the artwork, or even that they are placed within the artwork.  Each medium of art has many was of creating perspective, but it is a true skill to develop overwhelming real perspective.

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Informal Balance: A casual, unpredictable distribution of visual weight which does not use opposing halves.  It is usually devised by intuition rather than analysis, and in visual esthetic design, it may be used more frequently than symmetrical and asymmetrical balancing schemes.

Most of use try to achieve balance our lives, whether it is physical or emotional.  If only we looked up every once and awhile and realized that balance is all around us; it might be informal, but it's there.  Great branding allows us to envision a certain brand or companies products working for our own lives.  One technique to achieve this is informal balance.  The juxtaposition is not symmetrical, but it looks natural.  It looks like the product or brand being sold could just slid right in to our life without conflict.  Sounds easy, but even informal balance is designed with thought and intention, you just need to find it.

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Grouping Proximity, Contiguity Grouping

Proximity Grouping: A special case of similarity grouping in which it is predicted that things which occur together in space will appear to belong together and those which are separated in space will appear to belong apart.  It is grouping by similarity of location.

Contiguity Grouping:  A special case of similarity grouping in which it is predicted that things which occur together in time will appear to belong together and those which occur at different times will appear to belong apart.  It is grouping by similarity of occurrence in time.

Grouping is a vital tool in branding when trying to develop behavioral conditioning.  When you have established behavioral conditioning, your customer knows what to expect from your brand; which can be anything from product attributes, brand mission, featured retailers, or brand values.  The most successful brands have conditioned their customers to expectations.

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