Goals: A desired result achieved by implementing a plan to reach a final objective.

What is the goal of your current design project?  The answer should come easily, but often it doesn't.  Design goals are often multi-faceted.  We can create work that solves on goal, but does it create problems in the larger picture?  Broadening your focus and critically solving each design challenge with the larger context in prospective, will save time and money.

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