los olives


Research.  Research.  Research.  To create with intent, you must have done some research on the subject matter or medium in which you are creating.  Sure creating with no purpose can be freeing and in the moment, but will that work have the lasting impression that all great work does?  Research can only help develop a thought or an idea, so why not use research to develop design too?

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Hello, my name is: Hue - Color Guide


Hue: The chromatic attribute of color.  The hues within a spectrum are traditionally listed as red, orange, yellow, green, blue, indigo, and violet.  Black and white are not commonly labeled as hues.

Color schemes are endless, and in branding, color schemes can leave a lasting impression.  Knowing your audience and the internal connections you would like to create with your brand is critical when developing a color scheme.  

Color schemes are  highly deliberate.  Consider taking a strategic approach when choosing hues for your next color scheme, then evaluate what kind of personal accents can be should be included.


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Simultaneous Contrast of Value:  Alterations in the appearance of color caused by changing its background or surroundings.  The resulting modifications are somewhat predictable, in that when things are juxtaposed their differences will be heightened.

The exploration of color is unbound.   Josef Albers shows us that a single color is only as we see it because of the relationship to the color surrounding the object.  The theory of simultaneous contrast holds true in the wild also.  We may remember a certain vividness of a coral flower when placed among greenery in a tropical forest, but when the same flower is brought back and placed in a beige room the vivid hue is lost.  This difference in color is not due to the flower, it is because of the flowers surroundings. 

In branding we must choose our colors wisely.  The primary foreground colors are important, but the background colors are equally important when being brand identity.

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