Hue: The chromatic attribute of color. The hues within a spectrum are traditionally listed as red, orange, yellow, green, blue, indigo, and violet. Black and white are not commonly labeled as hues.
Color schemes are endless, and in branding, color schemes can leave a lasting impression. Knowing your audience and the internal connections you would like to create with your brand is critical when developing a color scheme.
Color schemes are highly deliberate. Consider taking a strategic approach when choosing hues for your next color scheme, then evaluate what kind of personal accents can be should be included.